Heinecken’s “Waking Up in News America” is a significant work that has not been seen in almost two decades. The room-sized installation investigates two of Heinecken’s deep concerns: mass media and the affects of one particular form of mass media–the television. “Waking Up in News America” is a room in which every surface–the walls and floors, the figure sitting in a chair and the range of household objects that make up this odd ‘domestic’ environment–are completely covered in images shot from the TV. The effect is to suggest that we are formed–in every way–by the omnipresent medium.
Trained as a graphic designer and printmaker, Heinecken was long interested in how our sense of self is shaped by news, pornography and advertising, and considered both broadcast and print media throughout his career. For Heinecken, as the saying goes, “we are what we eat.” In works going back to the mid-60s, Heinecken’s combinations and manipulations of found images and text serve as an important link between historical Surrealism and later Appropriation. But it was in the late 1970s, after a series of major events in his life–including a fire that destroyed his studio in 1976–that Heinecken charts an important new course, injecting his own subjectivity as a thing to be dealt with, purposefully blurring the lines between who he was and who he was assumed to be by the mass media messages that surround us all and make up so much of American visual life.
In the late 70s, Heinecken began experimenting with texts that he either wrote himself or adapted using the language, format and mode of address found in magazine articles and talk television. Initially the images, taken with a Polaroid SX-70, were pictures of Heinecken, his friends and his immediate environment. Later pieces paired texts with images from magazine pages and collaged images from magazine pages. For a series of works entitled “Socio/Fashio Lingerie” (1981), Heinecken presents pairings of magazine collages with lingerie advertising blurbs, often accompanied by a handwritten-text that regurgitates much of the lascivious text of the lingerie blurb. At first, this seemingly handwritten and lascivious text is assumed to be Heinecken’s own thoughts. It is only on closer inspection that it reveals to be almost entirely derived from the advertising copy.
As critic Matt Biro writes, “This sort of scripting of experience was being carried out on a much larger scale in the world of television, where the consumer fantasies of corporate broadcasting were irrevocably inserted into the intimate domestic settings of the home.” (Matt Biro, “Reality Effects,” Artforum, October 2011, p. 255). The text of “Waking Up in News America” presents the viewer as if at the dawn of a new era formed by image and technology: “Waking up in News America with mostly blue eyed blondes. Pretending another Occidental sunrise. Sensing the technologic banzai.” “Waking Up in News America” (1986) is a quintessential 80s piece, a statement on the intrusiveness of television, its fantasies and consumerism, all driven by the psychological power of the medium’s ability to blend language and image.
Also included in Cherry and Martin’s exhibition will be a number of Heinecken’s videograms. To make these concrete photographic works, Heinecken held unexposed photo paper up to the television set, turning it on and off to expose the image. For Heinecken, the motif of the TV network newswoman is a favorite narrative foil who seemingly legitimates the madness of the media world. Cherry and Martin’s exhibition will also include a selection of Heinecken’s magazine print-throughs from the late 80s and early 90s, in which two sides of a magazine page are reproduced as one image, bringing out unexpected associations and meanings.